The profit impact of marketing strategy project : retrospect and prospects /
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2004.
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| Subjects: | |
| Online Access: | Publisher description Table of contents |
| Item Description: | Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. |
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| Physical Description: | xvii, 307 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references (pages 287-297) and indexes. |
| ISBN: | 0521840538 |