The profit impact of marketing strategy project : retrospect and prospects /

Bibliographic Details
Other Authors: Farris, Paul W., Moore, Michael J., 1953-, Buzzell, Robert D. (Robert Dow), 1933-
Format: Book
Language:English
Published: Cambridge ; New York : Cambridge University Press, 2004.
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Call Number: HF5415.13 .P76 2004
 
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HF5415.13 .P76 2004 Available