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The great tween buying machine : capturing your share of the multi-billion-dollar tween market /

Bibliographic Details
Main Author: Siegel, David L.
Other Authors: Coffey, Timothy J., Livingston, Gregory
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., [2004]
Subjects:
Child consumers.
Market segmentation.
Online Access:Table of contents
Description
Item Description:Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Physical Description:xi, 225 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 207-209) and index.
ISBN:0793185998