The great tween buying machine : capturing your share of the multi-billion-dollar tween market /

Bibliographic Details

Main Author:	Siegel, David L.
Other Authors:	Coffey, Timothy J., Livingston, Gregory
Format:	Book
Language:	English
Published:	Chicago : Dearborn Trade Pub., [2004]
Subjects:	Child consumers. Market segmentation.
Online Access:	Table of contents