Cover Image

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

Bibliographic Details
Main Author: Aitchison, Jim
Format: Book
Language:English
Published: Singapore : J. Wiley & Sons (Asia), 2002.
Subjects:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.
Online Access:Contributor biographical information
Publisher description
Table of contents
Description
Item Description:Includes index.
Physical Description:xviii, 411 pages : illustrations, portraits ; 26 cm.
ISBN:0470820551