How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them /

Bibliographic Details
Main Author:	Aitchison, Jim
Format:	Book
Language:	English
Published:	Singapore : J. Wiley & Sons (Asia), 2002.
Subjects:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.
Online Access:	Contributor biographical information Publisher description Table of contents

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