APA (7th ed.) Citation

Aitchison, J. (2002). How Asia advertises: The most successful campaigns in Asia-Pacific and the marketing strategies behind them. J. Wiley & Sons (Asia).

Chicago Style (17th ed.) Citation

Aitchison, Jim. How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them. Singapore: J. Wiley & Sons (Asia), 2002.

MLA (9th ed.) Citation

Aitchison, Jim. How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them. J. Wiley & Sons (Asia), 2002.