Consumer insight : how to use data and market research to get closer to your customer /

Bibliographic Details
Other Authors:	Stone, Merlin, 1948-, Bond, Alison, Foss, Bryan
Format:	Book
Language:	English
Published:	London ; Sterling, Va. : Kogan Page, [2004]
Series:	Market research in practice series.
Subjects:	Customer relations > Management. Marketing research. Database marketing.
Online Access:	Table of contents

Table of contents

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