Health care market strategy : from planning to action /

Bibliographic Details
Main Author:	Hillestad, Steven G.
Other Authors:	Berkowitz, Eric N.
Format:	Book
Language:	English
Published:	Sudbury, Mass. : Jones and Bartlett Publishers, [2004]
Edition:	3rd ed.
Subjects:	Medical care > Marketing. Strategic planning. Health services administration. Marketing of Health Services.
Online Access:	Table of contents

Description
Item Description:	Revised edition of: Health care marketing plans. 1991.
Physical Description:	xvii, 287 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0763747998 (hardcover)