Health care market strategy : from planning to action /

Bibliographic Details
Main Author:	Hillestad, Steven G.
Other Authors:	Berkowitz, Eric N.
Format:	Book
Language:	English
Published:	Sudbury, Mass. : Jones and Bartlett Publishers, [2004]
Edition:	3rd ed.
Subjects:	Medical care > Marketing. Strategic planning. Health services administration. Marketing of Health Services.
Online Access:	Table of contents

Table of contents

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