Differentiate or die : [survival in our era of killer competition] /
"In Differentiate or die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valua...
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| Format: | CD Audio Book |
| Language: | English |
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Ashland, OR :
Blackstone Audiobooks,
[2001]
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