Differentiate or die : [survival in our era of killer competition] /

"In Differentiate or die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valua...

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Bibliographic Details

Main Author:	Trout, Jack
Corporate Author:	Blackstone Audiobooks
Other Authors:	Rivkin, Steve, 1947-, Cullen, Patrick
Format:	CD Audio Book
Language:	English
Published:	Ashland, OR : Blackstone Audiobooks, [2001]
Subjects:	Marketing. Advertising > Brand name products. Brand name products. Competition. Audiobooks.