Differentiate or die : [survival in our era of killer competition] /
"In Differentiate or die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valua...
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| Format: | CD Audio Book |
| Language: | English |
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Ashland, OR :
Blackstone Audiobooks,
[2001]
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| Summary: | "In Differentiate or die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives--rom giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College--to determine why some marketers succeed at differentiating themselves while others fail. Differentiate or die outlines the many ways you can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven--things that your competitor can do as well"--Container. |
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| Item Description: | Subtitle from container. Unabridged. Compact discs. Sound recording. |
| Physical Description: | 6 sound discs : digital ; 4 3/4 in. |
| ISBN: | 0786196866 : |