Cover Image

Digital strategies in the pharmaceutical industry /

Bibliographic Details
Main Author: Lerer, Leonard
Other Authors: Piper, Mike
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Subjects:
Pharmaceutical industry > United States.
Pharmaceutical industry > Technological innovations > United States.
Electronic commerce > United States.
Drug Industry > United States.
Medical Informatics > United States.
Marketing > United States.
Online Access:Contributor biographical information
Publisher description
Description
Physical Description:xvi, 239 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 226-234) and index.
ISBN:1403903794