Digital strategies in the pharmaceutical industry /

Bibliographic Details
Main Author:	Lerer, Leonard
Other Authors:	Piper, Mike
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Subjects:	Pharmaceutical industry > United States. Pharmaceutical industry > Technological innovations > United States. Electronic commerce > United States. Drug Industry > United States. Medical Informatics > United States. Marketing > United States.
Online Access:	Contributor biographical information Publisher description

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