Designing personalized user experiences in eCommerce /

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Karat, Clare-Marie, Blom, Jan O., Karat, John
Format: eBook
Language:English
Published: Dordrecht ; Boston : Kluwer Academic, [2004]
Series:Kluwer international series on HCI ; v. 5.
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Call Number: QA76.9.H85 D483 2004eb
 
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QA76.9.H85 D483 2004eb Available