The art & science of interpreting market research evidence /

Bibliographic Details

Main Author:	Smith, D. V. L. (David Van Lloyd)
Corporate Author:	NetLibrary, Inc
Other Authors:	Fletcher, J. H.
Format:	eBook
Language:	English
Published:	New York : Wiley, [2004]
Subjects:	Marketing research. Qualitative research. Statistics. Electronic books.
Online Access:	Connect to the full text of this electronic book