Developing strategies for international business : the WRAP process /

Bibliographic Details
Main Author:	Gillon, J. Angus, 1941-
Other Authors:	Pearson, Lynne, 1965-
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Subjects:	Export marketing > Management. International business enterprises > Management. Strategic planning.

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