Persuasive imagery : a consumer response perspective /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Scott, Linda M., Batra, Rajeev
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, [2003]
Series:	Advertising and consumer psychology.
Subjects:	Imagery (Psychology) Persuasion (Psychology) Advertising > Psychological aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xxi, 436 pages : illustrations (some color) ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	1410607259 (electronic bk.)