Persuasive imagery : a consumer response perspective /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Scott, Linda M., Batra, Rajeev
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, [2003]
Series:	Advertising and consumer psychology.
Subjects:	Imagery (Psychology) Persuasion (Psychology) Advertising > Psychological aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

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