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Problems and cases in health care marketing /

Bibliographic Details
Other Authors: Gourville, John T. (John Timothy), Quelch, John A., Rangan, V. Kasturi
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, [2005]
Subjects:
Medical care > Marketing.
Drug Industry > methods.
Marketing of Health Services > trends.
Commerce > trends.
Technology, Pharmaceutical > trends.
Online Access:Publisher description
Table of contents
Description
Item Description:Includes bibliographical references and index.
Physical Description:viii, 440 pages : illustrations, maps ; 26 cm.
ISBN:0072887761 (alk. paper)