Problems and cases in health care marketing /

Bibliographic Details
Other Authors:	Gourville, John T. (John Timothy), Quelch, John A., Rangan, V. Kasturi
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, [2005]
Subjects:	Medical care > Marketing. Drug Industry > methods. Marketing of Health Services > trends. Commerce > trends. Technology, Pharmaceutical > trends.
Online Access:	Publisher description Table of contents

Publisher description
Table of contents

Evans: Library Stacks