Endorsements in advertising : a social history /

"This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its...

Full description

Bibliographic Details
Main Author:	Segrave, Kerry, 1944-
Format:	Book
Language:	English
Published:	Jefferson, N.C. : McFarland & Co., 2005.
Subjects:	Advertising > Moral and ethical aspects > United States > History > 20th century. Advertising > United States > History > 20th century.
Online Access:	Table of contents

Internet

Table of contents

Remote Storage

Holdings details from Remote Storage
Call Number	Status	Get It
Call Number:		HF5831 .S44 2005

HF5831 .S44 2005	Available