Sales forecasting management : a demand management approach /

Bibliographic Details
Main Author:	Mentzer, John T.
Other Authors:	Moon, Mark A., 1955-
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [2005]
Edition:	2nd ed.
Subjects:	Sales forecasting > Management. Marketing research > Management.
Online Access:	Table of contents

Table of contents

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