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Market-driven thinking : achieving contextual intelligence /

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Bibliographic Details
Main Author: Woodside, Arch G.
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, [2005]
Subjects:
Marketing > Decision making.
Marketing > Psychological aspects.
Consumer behavior > Psychological aspects.
Online Access:Table of contents
Description
Physical Description:xx, 303 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 279-291) and index.
ISBN:0750679018 (alk. paper)