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Market-driven thinking : achieving contextual intelligence /

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Bibliographic Details
Main Author: Woodside, Arch G.
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, [2005]
Subjects:
Marketing > Decision making.
Marketing > Psychological aspects.
Consumer behavior > Psychological aspects.
Online Access:Table of contents

Internet

Table of contents

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Holdings details from Remote Storage
Call Number: HF5415.135 .W66 2005
 
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HF5415.135 .W66 2005 Available