Convergence marketing : strategies for reaching the new hybrid consumer /

Bibliographic Details
Main Author:	Wind, Yoram
Corporate Author:	NetLibrary, Inc
Other Authors:	Mahajan, Vijay, Gunther, Robert E., 1960-
Format:	eBook
Language:	English
Published:	Upper Saddle River, NJ : Financial Times Prentice Hall, [2002]
Subjects:	Internet marketing. Marketing. Consumer behavior. Communication in marketing. Marketing sur Internet. Consommateurs > Comportement. Communication en marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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