Cover Image

The business of brands /

Bibliographic Details
Main Author: Miller, Jon, 1971-
Other Authors: Muir, David, 1971-
Format: Book
Language:English
Published: Chichester, England ; Hoboken, N.J. : Wiley, [2004]
Subjects:
Brand name products.
Branding (Marketing)
Brand name products > Management.
Value added.
Online Access:Publisher description
Table of contents
Description
Physical Description:xvi, 270 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0470862599 (hbk. : alk. paper)