The business of brands /

Bibliographic Details
Main Author:	Miller, Jon, 1971-
Other Authors:	Muir, David, 1971-
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, N.J. : Wiley, [2004]
Subjects:	Brand name products. Branding (Marketing) Brand name products > Management. Value added.
Online Access:	Publisher description Table of contents

Publisher description
Table of contents

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