Media relations measurement : determining the value of PR to your company's success /

Bibliographic Details
Main Author: Leinemann, Ralf
Other Authors: Baikaltseva, Elena
Format: Book
Language:English
Published: Aldershot, Hants, England Burlington, VT : Gower Pub., [2004]
Subjects:
Online Access:Table of contents
Description
Physical Description:xiii, 115 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references (pages [111]-112) and index.
ISBN:0566086506 (alk. paper)