Media relations measurement : determining the value of PR to your company's success /

Bibliographic Details
Main Author:	Leinemann, Ralf
Other Authors:	Baikaltseva, Elena
Format:	Book
Language:	English
Published:	Aldershot, Hants, England Burlington, VT : Gower Pub., [2004]
Subjects:	Public relations > Evaluation. Mass media and business. Industrial management.
Online Access:	Table of contents

Table of contents

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