Cover Image

Advertising, promotion, and new media /

Bibliographic Details
Other Authors: Stafford, Marla R., 1960-, Faber, Ronald J., 1948-
Format: Book
Language:English
Published: Armonk, NY : M.E. Sharpe, [2005]
Subjects:
Internet advertising.
Advertising.
Interactive multimedia.
Interactive marketing.
Online Access:Table of contents
Description
Physical Description:xii, 380 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0765613158 (cloth : alk. paper)