Alliance coordination effectiveness and the performance of international strategic alliances : development of the partnership and moderating role of market environment turbulence /

Bibliographic Details

Main Author:	Choi, Young-Tae, 1962-
Other Authors:	Hise, Richard T. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A & M University], [2004]
Subjects:	Major marketing. international strategic alliance ISA performance structural equation modeling market turbulence alliance coordination effectiveness
Online Access:	Link to OAK Trust copy