Levels of corporate globalization : developing a measurement scale for global customer management /

Bibliographic Details
Main Author:	Kuchinka, Petra, 1976-
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Subjects:	Relationship marketing > Mathematical models. Customer relations > Management > Mathematical models. Globalization > Economic aspects > Mathematical models. International business enterprises > Management > Mathematical models.

Description
Physical Description:	xii, 192 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 179-188) and index.
ISBN:	1403936250 (cloth)