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Levels of corporate globalization : developing a measurement scale for global customer management /

Bibliographic Details
Main Author: Kuchinka, Petra, 1976-
Format: Book
Language:English
Published: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.
Subjects:
Relationship marketing > Mathematical models.
Customer relations > Management > Mathematical models.
Globalization > Economic aspects > Mathematical models.
International business enterprises > Management > Mathematical models.

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Call Number: HF5415.55 .K83 2004
 
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HF5415.55 .K83 2004 Available