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Market segmentation : how to do it, how to profit from it /

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Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Dunbar, Ian, 1951-
Format: Book
Language:English
Published: Amsterdam ; Oxford ; New York : Elsevier/Butterworth-Heinemann, 2004.
Edition:[3rd ed.].
Subjects:
Market segmentation.
Description
Physical Description:xxv, 465 pages : color illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750659815 (pbk)