Market segmentation : how to do it, how to profit from it /

Bibliographic Details

Main Author:	McDonald, Malcolm
Other Authors:	Dunbar, Ian, 1951-
Format:	Book
Language:	English
Published:	Amsterdam ; Oxford ; New York : Elsevier/Butterworth-Heinemann, 2004.
Edition:	[3rd ed.].
Subjects:	Market segmentation.