| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
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| 005 |
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| 006 |
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| 008 |
040727s2004 ne a sb 001 0 eng d |
| 020 |
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|a 1417507470 (electronic bk.)
|
| 035 |
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|a (OCoLC)ocm56025542
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| 040 |
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|b .K427 2004eb
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4 |
|a 658.8
|2 22
|
| 100 |
1 |
|
|a Davidson, J. H.
|q (J. Hugh),
|d 1935-
|0 http://id.loc.gov/authorities/names/n98029332
|
| 245 |
1 |
0 |
|a Offensive marketing :
|b an action guide to gaining competitive advantage /
|c Hugh Davidson and Warren J. Keegan with Elyse Arno Brill.
|
| 264 |
|
1 |
|a Amsterdam ;
|a Boston :
|b Elsevier Butterworth-Heinemann,
|c [2004]
|
| 264 |
|
4 |
|c ©2004
|
| 300 |
|
|
|a xiv, 414 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 533 |
|
|
|a Electronic reproduction.
|b Boulder, Colo. :
|c NetLibrary,
|d 2004.
|n Available via World Wide Web.
|n Access may be limited to NetLibrary affiliated libraries.
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Keegan, Warren J.
|0 http://id.loc.gov/authorities/names/n79117160
|
| 700 |
1 |
|
|a Brill, Elyse Arnow.
|0 http://id.loc.gov/authorities/names/n2003111916
|
| 710 |
2 |
|
|a NetLibrary, Inc.
|0 http://id.loc.gov/authorities/names/no99080690
|
| 776 |
1 |
|
|c Original
|z 0750674598
|w (DLC) 2003057940
|w (OCoLC)52845359
|
| 856 |
4 |
1 |
|u https://proxy.library.tamu.edu/login?url=http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=104757
|z Connect to the full text of this electronic book
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|i 3ff54647-91ab-3586-8a53-87a07a37c5c9
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5415 .K427 2004eb
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415 .K427 2004eb
|t 0
|l Available Online
|