Offensive marketing : an action guide to gaining competitive advantage /

Bibliographic Details

Main Author:	Davidson, J. H. (J. Hugh), 1935-
Corporate Author:	NetLibrary, Inc
Other Authors:	Keegan, Warren J., Brill, Elyse Arnow
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, [2004]
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book