APA (7th ed.) Citation

Davidson, J. H., Keegan, W. J., & Brill, E. A. (2004). Offensive marketing: An action guide to gaining competitive advantage. Elsevier Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Davidson, J. H., Warren J. Keegan, and Elyse Arnow Brill. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Amsterdam ; Boston: Elsevier Butterworth-Heinemann, 2004.

MLA (9th ed.) Citation

Davidson, J. H., et al. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Elsevier Butterworth-Heinemann, 2004.