Defending the brand : aggressive strategies for protecting your brand in the online arena /

Bibliographic Details

Main Author:	Murray, Brian H., 1968-
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	New York : American Management Association, [2004]
Subjects:	Brand name products. Trademark infringement. Electronic commerce. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book