Creating powerful brands in consumer, service and industrial markets /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Oxford ; Boston [Mass.] :
Elsevier/Butterworth-Heinemann,
2003.
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | xvii, 467 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1417507845 (electronic bk.) |