Creating powerful brands in consumer, service and industrial markets /

Bibliographic Details
Main Author:	De Chernatony, L. (Leslie)
Corporate Author:	NetLibrary, Inc
Other Authors:	McDonald, Malcolm
Format:	eBook
Language:	English
Published:	Oxford ; Boston [Mass.] : Elsevier/Butterworth-Heinemann, 2003.
Edition:	3rd ed.
Subjects:	Brand name products > Planning. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online