Marketing strategy and competitive positioning /

Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Saunders, John A., 1946-, Piercy, Nigel
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Prentice Hall Financial Times, 2004.
Edition:	3rd ed.
Subjects:	Target marketing. Marketing > Management.

Description
Physical Description:	xxiv, 622 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [584]-605) and indexes.
ISBN:	0273655167