Marketing strategy and competitive positioning /

Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Saunders, John A., 1946-, Piercy, Nigel
Format:	Book
Language:	English
Published:	Harlow, England ; New York : Prentice Hall Financial Times, 2004.
Edition:	3rd ed.
Subjects:	Target marketing. Marketing > Management.

West Campus Library: Stacks