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Sports marketing and the psychology of marketing communication /

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Bibliographic Details
Corporate Author: NetLibrary, Inc
Other Authors: Kahle, Lynn R., Riley, Chris, 1958-
Format: eBook
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, 2004.
Series:Advertising and consumer psychology.
Subjects:
Sports > United States > Marketing.
Sports > United States > Psychological aspects.
Communication in marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xxiii, 415 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:1410610004 (electronic bk.)