Sports marketing and the psychology of marketing communication /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Kahle, Lynn R., Riley, Chris, 1958-
Format:	eBook
Language:	English
Published:	Mahwah, N.J. : L. Erlbaum Associates, 2004.
Series:	Advertising and consumer psychology.
Subjects:	Sports > United States > Marketing. Sports > United States > Psychological aspects. Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

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