Why people buy things they don't need : understanding and predicting consumer behavior /

Publisher's description: Emotional spending plays an integral part in consumer purchases. Spending is now based on wants, not needs. Consumers are in the driver's seat and control the marketplace. According to author and marketing expert Pamela N. Danziger, understanding why people buy wha...

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Bibliographic Details

Main Author:	Danziger, Pamela N.
Format:	Book
Language:	English
Published:	Chicago : Dearborn Trade Pub., [2004]
Subjects:	Consumer behavior. Consumers > Research. Marketing research.
Online Access:	Table of contents