Strategy and management of industrial brands : business to business products and services /

Driving brand value : using integrated marketing to manage profitable stakeholder relationships /
by: Duncan, Tom (Thomas R.)
Published: (1997)

Industrial marketing : cases and concepts /
by: Corey, E. Raymond
Published: (1983)

The manager's guide to competitive marketing strategies /
by: Paley, Norton
Published: (2006)

China Branding : Cases from Zhejiang /
Published: (2019)

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /
by: Zaichkowsky, Judith Lynne, 1951-
Published: (1995)

Koolfun : challenges of growing a quick service restaurant brand /
by: Mukherjee, Jaydeep, (Economist)
Published: (2024)

Strategy & marketing : a case approach /
Published: (1982)

Cases in marketing strategy /
by: Hise, Richard T.
Published: (1984)

The power of branding : Dover Downs Entertainment, Inc. /
by: Mayo, Cynthia, et al.
Published: (2013)

Consumer co-creation for the revival of a retro brand /
by: Filieri, Raffaele
Published: (2023)

Cases in promotional strategy /
by: Engel, James F.
Published: (1971)

Cases in promotional strategy /
by: Engel, James F.
Published: (1984)

Cases in product policy, pricing tactics, and competitive strategy /
by: Wasson, Chester R.
Published: (1972)

Branding & AI : leveraging technology to generate brand revenue /
by: Aggarwal, Chahat
Published: (2021)

The Hillshire Farm brand : growth opportunities in snacking /
by: Roese, Neal J., et al.
Published: (2020)

Exporting and the business-to-business market : Alibaba.com /
by: Baack, Daniel W., et al.
Published: (2016)

Marketing management : strategy and cases /
by: Dalrymple, Douglas J.
Published: (1986)

Marketing management : strategy and cases /
by: Dalrymple, Douglas J.
Published: (1990)

Marketing management : strategy and cases /
by: Dalrymple, Douglas J.
Published: (1983)

Business analysis for marketing managers /
by: Rogers, L. A. (Leonard Alfred)
Published: (1978)

Cases in marketing channel strategy : systems and strategies /
by: Foster, John Robert
Published: (1977)

Tupelo Medical : managing price erosion /
by: Anderson, Eric T., et al.
Published: (2016)

Nation branding : a case of the United Arab Emirates /
by: Ojo, Sanya, 1960-
Published: (2019)

Management in marketing ; text and cases /
by: Lazo, Hector, 1899-1965
Published: (1961)

Voice of the customer : how to use client interviews to understand B2B client experiences, identify business risks, and spot opportunities /
by: Thum, Stephanie
Published: (2023)

Cases in marketing management /
by: Bernhardt, Kenneth L., 1944-
Published: (1981)

Cases in marketing management /
by: Bernhardt, Kenneth L., 1944-
Published: (1978)

Influence of an entrepreneur on corporate brand : a case study of Radical Coaching Company /
by: Koporcic, Nikolina, et al.
Published: (2021)

Marketing management cases ; planning and executing marketing strategy /
by: Weilbacher, William M.
Published: (1975)

Marketing management cases ; planning and executing marketing strategy /
by: Weilbacher, William M.
Published: (1970)

Brand fans : lessons from the world's greatest sports brands /
by: Smith, Aaron, 1972-
Published: (2017)

Marketing strategy and plans : systematic marketing management /
by: Luck, David Johnson
Published: (1979)

Nation branding in Europe /
Published: (2022)

Modern marketing management /
Published: (1980)

Marketing is everybody's business /
by: Gelb, Betsy D., 1935-
Published: (1980)

Cases in marketing management /
by: Westfall, Ralph L.
Published: (1961)