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Strategy and management of industrial brands : business to business products and services /

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Bibliographic Details
Main Author: Malaval, Philippe
Other Authors: Bénaroya, Christophe
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [2001]
Subjects:
Industrial marketing > Case studies.

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Call Number: HF5415.1263 .M35 2001
 
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HF5415.1263 .M35 2001 Available